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Manager, Marketing Service Lines

Job ID: 4652741
Updated: April 19, 2018
Geographic Location: HomeOffice
Department: Marketing
Full/Part Time: Full-Time
Shift: Other
Standard Hours: 40
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Job Summary

Reports to Director, Service Line Marketing.  Supports and leads strategic marketing and communications for system-wide service line initaitive.  Provides input into marketing strategy and drives execution for the service line across the regions.  Works with marketing team members including digital team for execution.  Works closely with service line leaders across all regions and markets to develop deep understanding of the product and services to help support strategy and implementation.  Supports collaborative partnerships to develop consumer engagement strategies that align with operations.  Works with physicians across all markets in service line marketing.  Works collaboratively with consumer insights manager to apply consumer thinking into plan development.  Works with regional directors to implement programmatic marketing plans and tool kits to support revenue growth for the service line.   Works with agency and digital teams to execute marketing strategy through relationships and innovative calls to action. 

Essential Functions:

  • Works w director to develop and implement programmatic marketing plan
  • Working with region marketing directors for alignment.
  • Tactical execution for marketing activities.
  • Works with service dyad leadership across the regions.
  • Activation of sponsorships and partnerships with nonprofit and sports organizations.

Minimum Education: Bachelors Degree in Business, Marketing, or Communications

Minimum Qualifications: 6-8 years experience in marketing strategy and implementation.

Equal Employment Opportunity

It is our policy to  abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a), prohibiting discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibiting discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity, or national origin.

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